Cheerios

When Cheerios finally became gluten free, a lot of people who had never tried them before finally got a chance to enjoy them. So we told that story featuring many people enjoying their own first bowl.

My role:

I wrote the initial script with the concept of people enjoying their first bowls of Cheerios. I led the team throughout the production process in selecting locations and cast and was the boots on the ground decision maker at the shoot. I was then asked to continue the Gluten Free series with more videos.