For our LinkedIn holiday campaign, we wanted to help make your holiday out of office message a little more festive. So we enlisted an a cappella group to sing customized “out of office” carols with LinkedIn users’ names inserted into the songs.

My role:

My team and I sold LinkedIn on the idea of creating these custom carols and then worked with Cameo to bring it to life on an extremely tight turnaround. I wrote the songs for the carolers to sing using public domain holiday songs and wrote all the copy accompanying the many posts about the campaign.