Mountain Dew
Mountain Dew wanted to get people hyped for hunting season, so they tasked us to create a rather unconventional marketing campaign - a deer head trophy made out of Mountain Dew boxes to guarantee them a win before hunting season even began.
My role:
I pitched the initial idea of creating deer head mounts out of Mountain Dew boxes and then helped bring the story to life.
Project Fun Fact
Over 600 Mounted Deer heads were created and distributed to fans.