It's not everyday you get to write funny love ballads about ingredients of a chicken sandwich. We even created a little bouncing waffle fry with karaoke lyrics for the social versions of these digital and social videos. Some of the spots reached nearly 10 million views on YouTube.

My role:

Initially the footage for this campaign was shot to be something much different but when the head client didn’t go for it, we were asked to fix it. I came up with the idea of turning our beautiful food footage into catchy jingles that were odes to each delicious ingredient in the sandwich. The music production company wrote us different melodies and I sat in a room and sang along with them to get all of the lyrics you hear (though luckily they replaced my voice with a pro).