Comcast

Comcast Business came to us with a problem: how could they advertise their many offers without looking like every other B2B brand with giant art cards and zero personality? We developed a character, the Naysayer, as a campaign element for Comcast to use to break the mold of the category in a humorous but still informative way.

My role:

I developed the character of the Naysayer and then was a part of every step of the journey to bring this campaign to life, including casting the Naysayer himself and attending the shoot. I was also the main joke writer and attended the edit.